Welcome to The Lovely Gift Group

Our company's collection of gift store websites are dedicated to bringing the most innovative keepsakes and creative gifts for every occasion, event and milestone or to remember special memories and loved ones.

It all began in 2015 with our flagship store; The Lovely Keepsake Company, the UK's only comprehensive keepsake store. Lovely Memorial Gifts launched in 2019 with a more tailored product range of thoughtful bereavement gifts. In 2020, Lovely NICU Gifts came to fruition, after nearly 5 years of planning, researching, designing and sourcing the most appropriate specialised gifts for sick or premature babies and their families. Our team understands how precious your special moments and memories are and would love to share our gift ideas with you.